.would likediscuss with you the problem of agency for your electric fans.
2.wonder whether your firmrepresented in our country.
3. We should be glad if you would consider our applicationact as agents for the sales of your products in our country.
4. We are pleasedoffer you a sole agency for the sale of our products in your country.
5. We are pleased that you are preparedappoint us as your sole agent for your products.
6. We’re favorably impressed by your proposal for a sole distributor.
7. Thank you for offering us the agency for your products and appreciate the confidence you have placed in us.
8. If you give us the agency, we should spare no effortsfurther your interests.
9. As your agents, we’ll make greater effortspush the sale of your products.
0. We appreciate your efforts in pushing the sale of our electric fans.
. I’m afraid we ca agreeappoint you as our sole agent because the annual turnover you promisedtoo low.
2. We will increase our turnover if you appoint us as your sole agent.
3. We’d likesign a sole agency agreement with you on your electric fans for a period of three years.
4. As our sole distributor, you are not expectedhandle the sale of similar products of other origins.
5.think you know already thatwantdiscuss the representation for your alarm clocks.
6. We usually get a 0% commission of the amount on every deal.
7. Accordingyour estimate, whatthe maximum annual turnover you could fulfill?
A: First of all,would likethank you for your kind invitationvisit your beautiful country.hope my visit will helppromote a friendly relationship between us.
B: We’ve been looking forwardyour visit. Ita great pleasure for ushave you as our guest. Italways more convenientdiscuss things faceface.
A:would liketell you that my clients are very satisfied with the last delivery of your slippers. The styles and colors are very muchthe taste of our market.
B: We’ve received some similar comments from other Australian firms too.
A:understand you are selling the same productssome other Australian importers. This tendscomplicate my business. As you know,am experienced in the business of slippers and
enjoy a good business relationship with all the leading whole- salers and retailers in that line.have a mindexpand this business in the yearscome. One of the reasons of my visit hereto sign a sole agency agreement with you on these items for a period of 3 years. As itto our mutual interests and profit,am sure you’ll have no objectionit.
B: We appreciate your good intention and your effort in pushing the sale of our slippers. As you know, the demand for this item in your marketquite substantial. However, accordingour records, the total amount of your order last year was moderate, which does not warrant an agency appointment. Unless you
increase the turnover we can hardly appoint you our sole agent.
A: I’ll comethat. My proposal is: Plastic slippers of all sizes. 50, 000 pairs annually within the area of the whole Australian market. We expect a 5% commission, of course.
B: As far asremember, we sold about 40,000 pairs last yearyou alone. Do you think this annual turnoverrather conserva- tive for a sole agent?
A: Well,admitalways do business on the safe side. Could you let me have your proposal then?
B: Let’s put it this way.propose a sole agency agreement for
Ladies and gents plastic slippers (excluding children’s) for a duration of 3 years; 60,000 pairsbe sold in the first year, 70,000 pairs in the second year, and 80,000 pairs in the third year, the areato be within the continent of Australia (excluding any neighboring island), commission 5%.
A: You certainly drive a hard bargain, Mrs. Brown.
B: On the contrary, Mr. London, we value your friendship more than anything else. We both understand our slippers are very popular in your market on account of their superior quality and competi- tive price. And with the sole agency in your hand, there will be no competition and you can easily control the market, which would naturally result in bigger sales. I’m sure you can fulfill the agreement without much difficulty.
A: Well, if you put it this way, I’ll havecomply. When shall we sign the contract, Mrs. Brown?
A:think you know already thatwantdiscuss the representa- tion for your alarm clocks.
B: Yes, Mr. Bergerson. You mentioned that in your letter. To tell you the truth, your proposal surprised us.
A: Is that so? Anyhowwantgo over the details with you in person, so you can give my suggestion thorough consideration. Our firm specializes in this line of business. We have six sales representatives, who are on the road all the time, covering the whole of the European market.
B: Do you sell directshops?
A: Yes, we specialize in handling clocks and watches of all sorts. We have well established channels of distribution and we canvass the retailers direct, without any middlemen.
B: Do you keep a stock of these things?
A: In some cases, such as the wristwatches, which always have a steady market, we keep a stock in London and act as distributors as well as agents. Generally, however, we pass on the orders of our clientsthe manufacturers for supply. We are paid for our service, of course.
A: Yes, our commissionvery reasonable. We usually get a 0% commission of the amount on every deal.
B: Our agents in other areas usually get a 3-5% commission.
A: The European marketnot familiar with your products. You have competitors from Japan and other continental countries. At the beginning of our campaign, theresales resistanceovercome, we must send out salesmendo a lot of traveling and spend a considerable amount of money on advertising in news- papers and TV programs. A 0% commission will not leave us much.
B: Accordingyour estimate, whatthe maximum annual turn- over you can fulfill, in round figures, of course?
A: We will always do our utmostenlarge the business, as our remuneration increases with the turnover, but we will not guar- antee anything, at least notbegin with.
B: We appreciate very much your intentionpush the sale of our products. But our suggestionyou, Mr. Bergerson, as a
preliminary step,to do a little research into the market……
B: Mr. Bergerson, you leave us no alternative. We can not give you an exclusive agency of the whole European market without
having the slightest idea of your possible annual marketing turnover. Besides our priceworked out accordingthe costing. A 0% commission means an increase in our price. We must have the reaction of the buyers in this respect.
A: Oh, that’s just too bad.intendedmake great efforts in selling your products.
B: Well, we can still carry on our business relationship without the agreement. To start the ball rolling, we will provide you with price lists, catalogues and some samples. Only when you have a thorough knowledge of the marketing possibilities of our products, can we then discuss further details.
A: Ah, Mrs. Miller, but in this case amcovered?
B: Oh, yes. We will give you a 5% commission on every transaction.
A: All right, but I’ll be back again for the Autumn Fair. And thenhope we can see eyeeye about our commission and the terms of the agency.
B: Very good. We will discuss the matter again at the next Fair.
A: Yes, we appreciate your efforts in pushing the sales of our pianos. We can see you are experienced in this particular line.
B: Thank you.
A: Butthink the annual sale of 300 pianos for a sole distributorship in Canadarather conservative. After all, you sold around 400 pieces there last year. You can sell more this year accordingthe marketing conditions at your end.
B: Thatthe result of our hard work. Well, what annual quantity would you suggest for the new agreement then?
A: 500 pieces.
B: No, no. That’s too big a numberbe acceptable. Let’s put it at 450 pieces. And we’ll strivesell more, of course. We wish
add another clause. For every 50 pieces sold in excess of the quota, we’ll get % more in commission for our efforts.